The Differences Between a Florist, Planner, Designer, & Rental Company

Every wonder how Event Production works? It is like puzzle pieces and every vendor has a role.

• Planner – A Planner helps with the logistics and details of an event from beginning to end. Managing the timeline, the details, communicating with vendors, and supporting the client’s and their guests are all a part of a planner’s responsibility. A planner can also support event design in regard to functionality for the event, guest experience and how it all comes together in the floor plan. Not all planners have design included in their services.
• Designer – A Designer focuses on the aesthetics of the event.  How will it look and feel? They can create mood board inspiration and know the specific vendors to execute the design plan.  Design is a service that can be offered by both the planner and florist.
• Florist – A florist provides the sensory element of the event. Florists create designs that add beauty, invoke feeling, and ignite conversion. Flowers create impact to the event and transform the space. 
• Rentals – Rental companies provide decor and other items to bring together the production. Things a client can consider renting: tables, chairs, furniture, draping, lighting, custom activation pieces, etc. These are items that add to the design vision and effect of the overall event.

As a Floral Designer, I rely on my planner to guide the flow of the event and to provide logistics such as timelines and floorplans.  This helps to give direction to my team. The planner also ensures that vendors have enough time for installation and try not to overlap each other too much. The better communication that I have with the planner it gives me any insight to last minute changes and design the best game plan for transforming the space. 

Why is Networking with Event Professionals Essential?

• Our relationships benefit our clients and adds value to the service we provide.
  • Community Over Competition
  • Collaboration Opportunities
  • Referrals = Increase Booking
  • Being Able to Offer Clients More

Relationships of mutual benefit are highly valued currency in this industry.  No one can do it alone and the best way to increase visibility for maximum results is to work alongside another industry professional that has a passion for events just like you do! It’s always best to connect with people that hold standards and ethics aligned with your business because you both share a common goal. Together, you can grow and provide a service that meets or exceeds your client expectations.