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How Your Brand Shows Up Every brand has a personality, even if it’s never been named. It shows up in how a space feels. In how guests are welcomed. In whether an experience feels intimate, aspirational, adventurous, or refined. This is where brand archetypes come in—not as labels, but as tools for clarity. At Perfectly […]

Understanding Brand Archetypes: Why Design Works Best When Brands Speak the Same Language

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Before a word is spoken… Before a meeting begins… Before a guest checks in, a tenant arrives, or a client takes a seat… Your lobby has already made an introduction. It sets the tone. It communicates intention. It quietly tells a story about who you are, what you value, and the level of experience someone […]

Your Lobby Is Talking – What Is It Saying About Your Brand?

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Call me The Grinch of Valentine’s Day because I don’t enjoy flowers on this holiday! I’m a florist, I should love this holiday and the amount of money generated from flowers…nope. Here is why: As an avid traveler, flowers are apart of daily life for people from their homes to restaurants to hotels and entire […]

Valentine’s Day Grinch

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Every wonder how Event Production works? It is like puzzle pieces and every vendor has a role. As a Floral Designer, I rely on my planner to guide the flow of the event and to provide logistics such as timelines and floorplans.  This helps to give direction to my team. The planner also ensures that […]

The Differences Between a Florist, Planner, Designer, & Rental Company

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How It All Started I really do give an “F” about my career 😂. For as long as I can remember, I always had dreams, and I always set goals. My ambitious and imaginative personality led me to accomplish some great things. However, being a florist was not on my Bingo card.  Let me lay […]

From Forensic Scientist to Florist

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