What’s Next?

Here I go, back on a journey to find ways to bring flowers into more spaces. I’ve received an honorary PhD in feelings lol and I understand the science behind what neurotransmitters flowers engage. Y’all know that song by Frankie Beverly & Maze – “Happy Feelings”, that is literally what happens every time you encounter flowers.

In 2021, I prayed that God would move Perfectly Adorned Event Décor (PAED) into a space of providing florals and décor for corporate events. Let me further define this, specifically conferences, galas, retreats, festivals, and brand activation for corporations, non-profits, and small businesses. That year we provided décor services for the Ce´le´brez En Rose´ Festival that comes to the Washington, DC region every year and is attended by approximately 3000 festival goers. We also provided full service event floral design for the Black Women’s Brunch hosted by Color of Change. This is great and we are well on our way into corporate event design.

Well, 2022 came and we barely did any corporate event designs. That is when I realized that tapping into the corporate event market would be more than just a lucky coincidence. I decided to follow up my prayers with intentions and work. Faith without works is dead. The first question I had to ask myself is, “Where do corporate clients reside?” Not their home residence, but on platforms where you can find out more about them. A marketing guru advise me to become more active on LinkedIn and follow corporations, directors, managers, event sales people to draw more attention to my company. So I did. I started posting more about corporate statistics and engaging with corporate entities.

As you know, there is more than one way to reach your destination. A lot of corporations and businesses work with event management or public relations agencies. It is very important for me to grow a relationship with them as well. Now, it is not always easy finding these companies and it will take trial and error. Becoming a member of the local Chamber of Commerce has yielded great results to discover corporate event opportunities. Next, you will need to speak to corporate events on all digital platforms – Website, Social Media, Google, You Tube, LinkedIn, etc. This will help to build SEO and make it easier for corporate entities to find you. On our website, we intentionally direct corporate clients to information that serves their purpose for events design.

In 2023, we dived back into the corporate design arena. We had the pleasure of designing for a corporate conference in Dallas, TX. In May, we provided florals and décor for Washingtonian Magazine Rose´ Soiree. Our big break happened when we had the opportunity to work an event for Hilton Hotels! What an amazing opportunity to create 2 event designs for this hotel event attended by 300 of their top leaders!

It’s been a bit of a rollercoaster, but I’m committed. This year we launched our corporate “Lobby Refresh Program.” The goal is to create transformative lobbies that shape experience, emotion, and demand. Corporations understand the vital important a first impression is and the tone that it sets for engagement. Most corporate entities operate from a space of function and lack in the area of being unforgettable. Our lobby refresh design will drive demand, enhancing guest satisfaction, tenant retention, and brand remembrance. A lobby that feels intentional becomes part of the experience, not just a passageway.

In Closing

We are now offering a small group of hotel general managers, restaurateurs, commercial retailers, and property management corporations early access to our Founding Lobby Refresh Program. Founding members will receive a complimentary lobby review, preferred refresh pricing, and priority scheduling locked in for the year. You can take advantage of this opportunity by completing our Contact Us form and putting “Lobby Refresh Program” in the description. It cost you nothing but the gain will be exponential!

Stay tuned as we roll out more corporate event design initiatives that do more than just create beauty. They will reach, touch, and impact everyone that engages on a corporate level.