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By now, the shift is impossible to ignore. Luxury brands—across hospitality, corporate environments, retail, and mixed-use properties are paying closer attention to how spaces feel, not just how they function. This isn’t about excess. It’s about experience. And floral design has quietly become one of the most effective ways to shape that experience. The Experience […]

Why Luxury Brands Are Investing in Experiential Floral Design

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Here I go, back on a journey to find ways to bring flowers into more spaces. I’ve received an honorary PhD in feelings lol and I understand the science behind what neurotransmitters flowers engage. Y’all know that song by Frankie Beverly & Maze – “Happy Feelings”, that is literally what happens every time you encounter […]

What’s Next?

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This may sound bias coming from a florist, but florals transform spaces and transport guest into a magical place. Sounds like something out of a Disney movie, right?!?! Just because it’s corporate doesn’t mean it has to lack design creativity! The standard has been to only incorporate florals for a dinner gala, but why not […]

Events & Flowers Just Make Sense

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Corporate events almost focus entirely on logistics and leave experience as an afterthought. I’m challenging C-suite decision makers to view corporate events from a strategic level. The problem with “function-first” events is that they don’t resonate with attendees and can be easily forgotten. Let’s Set The Scene Before a speaker takes the stage or a […]

Create An Unforgettable Corporate Event

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